Telefonica: A Super Service Provider?

Telefonica is now standing out from the operator crowd. 

It is now rolling out TuMe (based on Jajah) acquisition, with no revenue targets. TuMe is about offering OTT VoIP by Telefonica to its customers.
"If you can't beat them, join them" is a way to say it.
Tu-Me allows Telefonica to expand its scope and serve customers anywhere.
The next step sounds even more interesting, cloud-based telco. From the story above:

The next stage, to be rolled out later this year, is called TuGo, and turns the offering much more cloudy as well as generating some revenue. TuGo users will be able to move their mobile number into the cloud service, which will route incoming calls to whatever device they happen to be using as well as permitting outgoing calls from that device to any phone - billed to the customer in the usual way. TuGo redefines the customer: they are no longer subscribing to a mobile telephone service, they're subscribing to a phone number which will drift between mobile and fixed networks as best suits them.

The really mind-blowing thing is if they are really able to separate services from network ownership. Or rather, what used to be a mobile network will be just another access network:

The vision is for service and carriage to be separated entirely, just as LoveFilm delivers video over a home broadband connection, so one could take a telephony service from O2 and cellular carriage from Vodafone or anyone else, assuming that was economically viable.

It is more than interesting to note how the open-source movement (Firefox OS) will align with the interests of the operator. A flood of HTML5 phones overtaking the market...?

The third step is also logical, ie. opening up APIs to the developers. That needs to happen however rather fast, with Twilio gaining ground in the marketplac.

To summarise:
It seems that Telefonica is looking to be a "Super Service Provider".
I know the term is a little vague and boring, but that's what we used when discussing various provider concepts when at Nokia some years ago.